Smart Real Estate Marketing : Getting Your Los Angeles Home Sold

What We Do For You

Our goal is to showcase your property in media venues that expose it to the greatest number of potential buyers. We position your property so it’s seen by buyers interested in purchasing a home, and ready to buy.
With two decades of experience in West Los Angeles real estate market, we employ the most effective types of media to market your home.

This, combined with extensive studies and industry research, allows us to advertise your property where it’s most likely to be seen by potential buyers anywhere in the world.

Our full-page ads in the Los Angeles Times Real Estate section generate generous buyer interest and scheduled showings, and result in an average of 30,000 consumer hits per month on the latimes.com web site.
Our experience shows an effective marketing and advertising plan includes:

• Comprehensive listing with photos in MLS systems and websites locally, nationally and internationally.

• Custom signs for broker caravans and open houses — this brings more buyers to your property.

• Regular appearances in our full-page Saturday Los Angeles Times ads. 

• Custom full-color “Just Listed” postcards sent to residents in neighboring areas.

• Custom full-color brochures and/or flyers at open houses for interested buyers and brokers with qualified buyers.

• We have a comprehensive direct email program to market your property to potential buyers. We send out targeted, custom-designed emails including broker and buyer newsletters, new listing announcements, price reduction announcements and open house schedules.

Our email marketing reaches over 30,000 households and includes:
Valerie Fitzgerald Group’s private client list  :  Over 2,000 local investors and industry leaders  :  Over 7,000 top local, national and international real estate agents and brokers.

Online Marketing

Through Coldwell Banker Online and Valerie Fitzgerald’s own personal website, as well as dozens of national and international real estate sites, your property receives full-time global exposure. We ensure that potential buyers can find your home on all of the most popular and highly-trafficked real estate websites, including : 

valeriefitzgerald.com

camoves.comcoldwellbanker.com

coldwellbankerpreviews.com

realtor.com

trulia.com

zillow.com

latimes.com

nytimes.com

wsj.com

luxuryhomes.com

luxuryrealestate.com

iht.com

worldproperties.com

move.com

vast.com

hauteliving.com

yahoo.com

aol.com

hotpads.com

lycos.com

craigslist.org

redfin.com

oodle.com

citycribs.com

homeseekers.com

cyberhomes.com

homegain.com

geebo.com

roost.com

Other Marketing & Advertising

In addition, Valerie is personally connected to millions of potential buyers via 72 business and personal networking sites. We’ve optimized our presence on these sites to draw colleagues and business professionals to our own website to get your property in front of as many people as possible.

Valerie Fitzgerald will personally present your property at the monthly Preview Estates meeting. This meeting brings together 200 of the top high-end agents representing properties in Malibu, Bel Air, Beverly Hills, and Los Angeles.

Your property will be featured in our own custom bi-monthly email newsletter, which is delivered to Valerie’s private client list comprised of approximately 1000 individuals including attorneys, surgeons, CEOs, CFOs, captains of industry, celebrities, entertainers and sports personalities, most of whom she has previously represented. It’ll also be featured in our regular email updates to over 5,000 local agents and brokers.

All new listings, price reductions and sales are advertised to top area brokers via a personalized email from Valerie Fitzgerald to their personal email addresses on a regular basis.

Always Know What's Happening

In addition, you'll get a weekly report from us via email. These custom-made reports include current active, pending and sold listings comparable to your property, a log of all showings and open houses for the week including buyer and agent feedback, a list of recent print ads featuring your home, and the breakdown of the week's web hits for your property.