Search Los Angeles & Beverly Hills Luxury Real Estate

Explore L.A. Areas

Select a Westside Los Angeles area in the drop-down menu below to view neighborhood information.


The Valerie Fitzgerald Group : Project Marketing Experts

The Valerie Fitzgerald Group

We Specialize in Condo Development Sales & Marketing

The Valerie Fitzgerald Group has extensive experience working with real estate developers to establish sales plans that will maximize profit for a development and ensure a smooth sales process.

We’ve worked on projects as small as five units and as large as 150+ units, in areas ranging from downtown Los Angeles to Century City to Beverly Hills, Marina del Rey and Venice targeted at a wide variety of different demographic markets…so we know what it takes to get a successful sales and marketing effort off the ground.

We have had the opportunity to work with many Westside developers such as The Related Company (The Century), The Elad Group (The Carlyle) and SunBrook Partners (Latitude 33). Latitude 33 is the most successful new luxury condominium project in the Marina del Rey / Venice area that SOLD OUT within 24 months during a real estate “Transition” period of time.

The Valerie Fitzgerald Group will collaborate with the developer and principals to create a detailed pricing grid for the real estate project, taking into consideration recent area comps, building amenities, unit location, floor number, and square footage. The pricing grid will include any relevant info that prospective buyers will need to help them choose a unit: price, square footage, BR/BA, HOA dues and other things that impact a buyer’s decisions. It will also be updated regularly to accurately reflect unit availability and any changes in pricing.

We’ll work with you to set up an on-site sales office, if the building space and level of completion allow for it. We’ll also assist you in designing and staging the sales office to best highlight its features, and to facilitate workflow and ease of transactions for buyers. The sales office will be staffed on agreed-upon days by members of our licensed and experienced staff of associate agents who are most knowledgeable about the market in your neighborhood.

Your project will be featured in our weekly e-newsletters, on dozens of regional, national and international websites, on international blog sites in Asia, and will be presented to over 5,000 of the Los Angeles area’s top brokers via email, postcards, open houses and brochures.

Reporting and Tracking

We also excel at keeping you updated throughout the sales process. You’ll receive weekly reports on area comps, project unit status, showings and buyer feedback, ad appearances, web hits and more.

We’ll also set up a customized online CRM system to track unit status, potential buyers, escrows, contacts, scheduled showings and open houses, and more. You’ll be able to log in at any time and check out the latest sales activity and deal progress.

Contact us for more information about our experience and expertise in selling new condominium developments, and be sure to review our past and current developments.

2014 Mythbusters: Top 4 Market Myths for This Year’s Buyers and Sellers

Real estate’s been one of the hottest topics in the news for the last seven years. CNN, The New York Times, and most other major news outlets have gone from covering housing-related stories to creating dedicated channels where consumer can scan headlines and “assess” the state of the market. The upside of this trend is more

The Hollywood Bowl’s Homage to the Beatles

Dave Stewart of the Eurythmics heads up the Hollywood Bowl's all-star tribute to mark the Beatles' big 5-0...and that legendary first LA concert. When they visited Los Angeles for the first time in the summer of 1964, the Beatles went to the Whiskey A Go Go, where George Harrison hurled a glass full of water at an annoying photographer more

5 Greatest Chef’s Tables

From exclusive VIP tables inside a restaurant’s kitchen to chef’s counters that enable you to watch your favorite cooks in action, here are some special prix-fixe ways to elevate your dining experience. 1. Alma Watch your food plated from the counter at this buzzy Downtown spot. Chef Ari Taymor, heralded as one of the country’s best more