 |
Both Coldwell Banker and
Previews were born in California – Coldwell Banker in 1906,
Previews in 1933. Over the years, our company has amassed an unparalleled
portfolio of skills and experience in marketing California’s
most magnificent properties.
Today, Coldwell Banker Previews International
handles a remarkable 75 percent of all million-dollar-plus
estates sold in California. |
 |
To find the exceptional
buyer for an exceptional property requires highly effective marketing.
The Coldwell Banker Previews® Program is without equal in the
marketing of fine real estate. Previews pioneered major innovations
in marketing and advertising fine homes on the premise that "for
every one-in-a-million property there is a one-in-a-million buyer.”
The Previews legacy was one of castles, palaces, and islands in
the South Pacific, and the Previews client list includes some of
the most illustrious names in the world of diplomacy, politics,
business and entertainment.
Since the early 1980s,
the combined heritage, expertise and resources of Coldwell Banker
and Previews have been forged into the most sophisticated and powerful
luxury home marketing program in existence. The Coldwell Banker
Previews Program commands a national and international outreach
that attracts affluent home buyers worldwide, and properties selected
for the Previews Program are truly among the most exceptional on
the market.
Coldwell Banker - Regional
Market Share Data
% OF $1,000,000+ HOMES
SOLD BY COLDWELL BANKER
| LOS ANGELES |
43.2 |
| BEVERLY HILLS |
46.6 |
BEVERLY HILLS POST OFFICE |
45.0 |
BRENTWOOD |
48.5 |
BEL AIR |
39.7 |
SUNSET STRIP |
34.0 |
HOLLYWOOD HILLS |
39.5 |
SANTA MONICA |
57.5 |
PACIFIC PALISADES |
51.1 |
MALIBU LANDSIDE |
62.3 |
MALIBU BEACH |
57.8 |
|
